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Africa Enterprise Occasions Business Set For Its First And 2021 Hybrid Africa MICE Masterclass 2021

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Africa Tourism Companions in collaboration with South African Tourism, Gauteng Tourism Authority and BDO South Africa are happy to announce that the 2021 Africa Enterprise Tourism MICE Masterclass will probably be held in hybrid format. The in-person session of the Masterclass is scheduled to happen at Marriott Resort, Melrose Arch, Johannesburg on 24 and 25 March 2021 with a restricted variety of bodily attendees. 

The Masterclass is an expert improvement programme that provides a holistic view of the alternatives for the Africa MICE business throughout and past COVID 19 period. The course will concentrate on amongst others, enterprise restoration, survival methods and tips on how to do enterprise in another way, whereas offering tangible options to handle present and future challenges. That is the primary hybrid Africa Enterprise Tourism MICE Masterclass since inception in 2018 because of COVID 19. The sector as entire is struggling on this unprecedented time, subsequently this course presents an impressive alternative for key gamers comparable to members and officers of Conference Bureau, Tourism Authorities and Boards, ICCA, SITE, SAACI, AFSAE, PCOs, DMCs, SMMEs and entrepreneurs to re-connect. It additionally serves as an avenue to deliver collectively specialists throughout the worldwide MICE sector to dialogue, discover and share sensible measures in addition to sustainable interventions for the restoration and survival of the MICE and Enterprise Occasions sector in Africa. 

The course will probably be delivered in a extremely interactive method with a minimal variety of pre-selected bodily contributors. That is to make sure strict adherence to COVID 19 protocols and security. Contemplating the success of 2018 to 2020 Conferences Africa Enterprise Tourism & MICE Masterclass, it’s extremely anticipated that the 2021 version will be extra impactful in offering help to contributors on this tough time, whereas equipping them with expertise and information for enterprise continuity, survival within the “New Regular” and submit COVID-19 period.  

One other spotlight is for delegates to realize insights into the importance of tourism fairness and restoration funds for enterprise continuity and business revival from a MICE and enterprise tourism sector perspective. Digital transformation, new approaches bidding, modern venue and occasions administration, enterprise improvement, incentive journey and novel MICE enterprise fashions within the “new regular” are additionally among the key areas of discussions amongst a number of others. 

“It’s encouraging to notice that this hybrid Africa MICE Masterclass will probably be delivered by a school of famend business specialists, lecturers and enterprise leaders from internationally.” Says Christelle Grohmann, Director, BDO, South Africa. “These embody Dr. Rob Davidson – Managing Director, MICE Information, UK, Amanda Kotze-Nhlapo – Chief Nationwide Conference Bureau Officer, South African Tourism, Nonnie Kubeka, Head, Gauteng Conventions and Occasions Bureau, Prof. Dimitrios Buhalis – Professor/Established Chair in Tourism, Bournemouth College Enterprise College, Rudi van der Vyver – CEO, We Are Digital and Elcia Grandcourt, Director for Africa, UNWTO, Linda Pereira – Govt Director, CPL Occasions UK and Portugal. 


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