Funding will gas content material advertising platform’s progress and additional democratise entry to nice advertising software program
London, four Could 2021 – UK-founded advertising know-how platform ContentCal has secured $6.2 million in Collection A funding from Gasoline Ventures and Guinness Asset Administration.
Alex Packham, ContentCal
The funding will likely be used to drive progress of its content material advertising and intelligence platform: making new hires; growing a proprietary content material intelligence platform; and opening a brand new US headquarters in addition to increasing its UK headquarters.
ContentCal’s mission is to turn into the main content material advertising suite for SMEs world wide. It does this by, firstly, bringing excessive finish options and performance that normally solely giant enterprises can afford to smaller organisations, democratising entry to nice advertising software program; and secondly, by constructing a human product that customers love and offering them an off-the-shelf shopping for expertise normally seen in shopper companies. It at the moment has over 2,000 prospects world wide, and has grown by 400% quarter on quarter from 2020 to 2021.
ContentCal will use the funding to rent over 40 folks to hitch its staff within the subsequent 12 months, doubling the present dimension of its workforce. It can even be opening new headquarters in Austin, Texas, in addition to increasing its UK operations. The corporate expects to triple its revenues within the subsequent 12 months.
The corporate can also be growing a brand new product, ContentCal IQ, a proprietary content material intelligence platform that may enable entrepreneurs to create smarter, higher content material sooner.
“I’m delighted to safe follow-on funding from Gasoline Ventures and new funding from Guinness Asset Administration and to be working with them on the following part of our journey,” commented Alex Packham, Founder & CEO of ContentCal. “We’ve got seen unprecedented demand for our content material advertising collaboration platform over the past 12 months. This funding places the enterprise in an unimaginable place to broaden our staff, make investments additional in product innovation and ship on our mission to turn into the main content material advertising suite for SMEs globally.”
Shane Galleway, Head of Funding at Guinness Asset Administration, added, “Guinness are delighted to be traders in ContentCal, and are excited to be supporting Alex and the staff as they broaden their footprint within the US and improve information analytics with the event of ContentCal IQ.”
Mark Pearson, Founding father of Gasoline Ventures, commented, “ContentCal has gone from power to power since we first invested final 12 months and we’re excited to be backing the enterprise once more of their Collection A. Content material advertising continues to be a significant driver of progress for firms internationally and ContentCal is in a powerful place to turn into the main participant out there with this funding.”
ContentCal was launched in 2014 when Packham noticed a spot out there to considerably enhance the social media content material creation and publishing processes for companies who didn’t have or couldn’t afford the experience in-house, by means of software program and automation.
ContentCal’s merchandise enable companies to centralise and automate content material ideation, creation, publishing and reporting throughout their social channels, blogs, inside communications and promoting platforms, whereas integrating with 1,500 different enterprise purposes, serving to them to steadiness the requirement to publish extra content material than ever earlier than with the necessity for high quality content material creation.
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Notes to editors
ContentCal is an easy, intuitive platform for content material planning, creation, collaboration and publishing, with in-built analytics and neighborhood administration options. It was based by Alex Packham in 2014. After working social media for ODEON and Sky, and constructing his personal advertising company ASTP, Alex noticed a possibility to considerably enhance the content material creation and publishing processes by means of software program and automation for companies who did not have or could not afford the experience in-house. ContentCal is headquartered in London with over 40 workers and a pair of,000 purchasers, together with WPP, Royal Mail, Denstu Aegis, Marriott and plenty of different international manufacturers.
Thus far, ContentCal has acquired a complete of $14m in funding.
About Gasoline Ventures
Gasoline Ventures is an early and progress stage investor in main know-how companies. The Gasoline Ventures Fund invests in probably the most bold entrepreneurs within the sectors overlaying globally scalable marketplaces, platforms and software program (SaaS).
It has a novel strategy to investing, bringing its portfolio firms underneath one roof to supply hands-on help and to create a collaborative ecosystem.
About Guinness Asset Administration
Guinness Asset Administration is a London-based specialist fund administration firm, established in 2003. Guinness manages over £three billion for institutional and retail traders, investing in private and non-private firms. Guinness is a number one EIS Investor who since 2010 has raised and invested over £200 million into greater than 100 firms throughout the Guinness EIS and Guinness AIM EIS portfolios. Please see www.guinnessfunds.com for extra particulars.
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