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Monday, September 27, 2021

Cuppy tells Pulse about Unique Copy, Asa Asika, Africa Now, Tekno, music manufacturing and extra [Interview] [ARTICLE]

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Hello, Tolani...” she stated in her attribute, enthusiastic sweetness. She then jokes, “I’m sorry, the Pulse tune isn’t gonna make my album…Cuppy had been gracious sufficient to make a tune for Pulse Nigeria in 2018 – without charge.

When Cuppy, it’s troublesome to do something however like her. Her character is wonderful and her spirit is like Ice Prince’s – they really feel like kindred spirits who make you are feeling comfy, even whenever you’re assembly them for the primary time. Cuppy is a folks particular person and you may’t purchase that.

“It’s simply the best way I used to be raised, I can’t appear to run previous it, abi?” she warmly says about her alluring spirit – presumably with a smile.

On August 21, 2020, Cuppy launched her debut album, Unique Copy. The humorous half is Cuppy had been in and across the Nigerian music scene with EDM information and totally different experiments for about eight years. She by no means launched a venture till now. Her response to ‘why now’ was, “I used to be bored with ready joor [laughs].

“The album has been prepared since March, however I needed to put it on maintain because of my Apple present. I’ve been engaged on it for a very long time.”

As she took a chew out of her meal and her cutlery hit her plate, she referred to as the method of creating an album, “nerve wracking.”

In her ideas, you may’t launch an album that you’re not comfy with. Regardless of having a well-received single like, ‘Inexperienced Gentle’ with Tekno on the time, Cuppy – like another artistic – likes being comfy with something earlier than releasing them.

She says, “You may’t simply push one thing out as a result of it’s time. Despite the fact that it is likely to be time, there may be the problem of readiness. Albums are a unique ball recreation fully.”

ALSO READ: DJ Cuppy speaks with Pulse [2019 Interview]

Coping with criticism

The delay in releasing her debut album was additionally as a result of recurrent hate messages thrown her means about her music. Nigerians would actually go on Twitter and bash Cuppy at any time when she launched a tune between 2017 and 2019. In some unspecified time in the future, Pulse Nigeria even needed to put out an article in response to the fixed barrage. But, she stored going – unshaken.

She says, “I had folks inform me that my music was horrible – that nobody would ever hearken to my music or a Cuppy album. I’m a human being – always listening to that may make anyone assume twice [laughs].”

Whereas she appreciates a few of these responses for always preserving her on her toes, she additionally says, “I prefer to experiment. I like to change issues up generally – it’s music. I can’t afford to remain stagnant. I additionally need to make music about issues that resonate with me and about how I really feel. That’s how I made ‘Gelato’ or ‘Charged Up’ or ‘Jollof On The Jet.’

“And generally, it’s higher to experiment than to remain stagnant. Typically, I really feel like folks want to present artists an opportunity to precise and experiment. The place of an viewers is vital, however the artist should even be given an opportunity to evolve. Typically, I really feel just like the criticism is due to my character and the open, sincere means I used to be raised to dwell my life. However it’s what it’s, proper [laughs].”

Cuppy then goes on to joke about how folks accuse her of being, “razz.” Whereas she admits and even jokes about it, she appears like despite the fact that she was born into an prosperous household, she shouldn’t be outlined by it. Thus, she would relatively be herself and be referred to as ‘razz’ than be a snob. In her phrases, “It’s what makes me completely satisfied.”

Excellence: The Cuppy Coverage

Cuppy was born Florence Ifeoluwa Otedola in 1992 when her grandfather, the late Sir Michael Otedola was nonetheless the Lagos State Governor. Her dad can also be billionaire and oil magnate, Mr. Femi Otedola.

She says, “I’m who I’m and I wasn’t raised to guage folks on what they’ve, it’s who they’re. I used to be born into this example, I can’t afford to solely dwell a sure means. There’s extra to life than our consolation zones and this mentality is all the way down to my mother and father. Anyone who is aware of my dad would let you know that he’s additionally that open with life.

“His nature makes me and my siblings perceive that we may have been born in another circumstance. So, how dare I put myself on a pedestal as a result of I used to be dropped at the earth via anyone. I didn’t earn my background, it simply occurred. And unto whom a lot is given, a lot is anticipated. So, I have to not overlook that. How dare I?”

For these causes, Cuppy feels just like the strain positioned upon her shoulders is likely to be truthful generally.

Who am I to let my folks down? Who am I to not do a superb job? If I’m on Apple Music and I don’t do a superb job, that’s a nasty reflection on me and my folks.

“If ‘Jollof On The Jet’ is an efficient tune, then it higher be. I’ve every thing to make it and there’s just one choice – it should be good and I shouldn’t do lower than that. My label, Platoon sends me nice stats however I really feel we are able to additionally do higher,” she says.

The making of Cuppy

Cuppy’s household is from Epe, Lagos State. Whereas there’s a historical past of affluence, every thing wasn’t all the time within the billion {dollars}. Cuppy says, “I believe my dad made cash in a short time and our lives modified fairly shortly as effectively.”

Cuppy additionally appears like that political background she was born into meant there was no room for mediocrity.

Her mother is Nana Otedola, an entrepreneur who began Garment Care, a number one dry cleansing outfit in Nigeria earlier than her husband began Zenon Oil. Cuppy says, “I believe my dad realized so much from her [my mom].”

Nonetheless, Cuppy calls her dad, “An unique Lagos hustler boy who thinks exterior the field and doesn’t like the straightforward means out.” That formation drove a few of her life’s decisions.

In that background, Cuppy discovered music early sufficient and she or he realized play the piano later.

She says, “I most likely began drumming and clapping earlier than I may discuss [laughs].” Rising up in G.R.A, Ikeja which she likens to “heaven,” and remembers fondly for the success of the Tremendous Eagles of Nigeria and with the ability to purchase “a ton of sh*t” with N100, she remembers simply loving music.

With unimaginable nostalgia and a ting in her voice, she reminisces, “One second that all the time stands out for me; my dad had simply began his firm, Zenon and he was exhibiting us a depot he had simply purchased in Apapa after getting a mortgage. Me, my sister [Temi] and my dad have been all in his CLK [Benz] – roof off.

“After shopping for Gala in site visitors, we have been cruising on this freeway and taking part in ‘Yellow’ by Fela. Over twenty years later, that second nonetheless offers me butterflies as a result of it’s considered one of my happiest moments in life and music was hooked up.

“I additionally bear in mind taking part in Michael Jackson’s ‘Dangerous’ and singing alongside to it. My dad could be like, ‘No, no, Ife, you’re good, you’re good o.’ [Laughs] I used to be a really completely satisfied child.”

At 12, her dad had made good cash and he felt Cuppy needed to go dwell in London along with her siblings to attend faculty. She feedback, “By the point I got here again from the UK after I went at 13, I type of had a love-hate factor with the change and shifting to the island. Nigeria was additionally altering fairly shortly – this was just like the come-up of ‘new cash.’”

DJ Cuppy

When Cuppy was in boarding faculty and feeling “out of it,” music helped her discover an identification. The very first thing she purchased on that voyage was an iPod which she loaded with Nigerian music. She gave a shout-out to bootleg websites like Limewire, Bebo and so forth for serving to.

At 16, she picked up music manufacturing and DJing whereas additionally aiming to complete her schooling on a excessive as a result of she needed to be a mannequin baby. She additionally jokes about how she picked up a extra British accent round that point. In these days, her sound was extra Digital as she was extra influenced by European music.

In between all that her dad was closely making ready her for a profession as an oil dealer, however Cuppy’s love for partying and music helped to gasoline her earliest profession as a DJ. She jokes, “I can’t even lie, I used to like partying. However I used to be additionally a producer.”

As a music producer, she produced DRB Lasgidi’s first ever single. She says, “Teni [Teezee], Ladi [Fresh L] and BOJ used to come back to my home each weekend. I’d produce, play the piano, document their vocals and all that…”

After she returned for one summer time at 17, her first present was at Rehab on Victoria Island, Lagos. She would hang around with Asa Asika who was studying the ropes round Storm Information on the time. Their mutual love for music introduced them shut and in these moments, they fell in love.

She says, “I believed Asa Asika was the good cat on the time [laughs]. Storm Information was the most popular label and he used to hang around with Naeto C after faculty, .” At 18, she began DJing huge time as a result of she discovered a technique to celebration and make cash on the similar time.

Profession Cuppy

Earlier than she interned at Roc Nation, her dad ready her to turn out to be an oil dealer. With a level in Economics and with a CV that features employment at Trafigura and Glencore, every thing was going effectively until music slowly turned what mattered to her.

She says, “I actually thought I’d f*ck up the entire trade and I used to be working in the direction of it [laughs]. I labored on buying desks, FOREX desks and even labored in the direction of getting my excessive sea certificates to commerce on the worldwide market earlier than destiny had me fall in love with music [laughs].

“I nonetheless had my diploma and experiences, however that profession path turned alternative value. [laughs] I knew this sh*t couldn’t fail as a result of I had my complete life arrange for me. Most issues include arduous work, however I most likely could be making hundreds of thousands now lounging on a yacht with my fellow buying and selling husband or one thing, I don’t know [laughs], however I selected this extra ‘hectic’ profession.”

Cuppy was additionally cautious of disappointing her household. Nonetheless, her mother and father have been supportive.

Dropping the ‘DJ’

A number of years in the past, Cuppy dropped the ‘DJ’ from ‘Cuppy’ and took on the model of an artist. She felt like her model wanted extra flexibility in mild of Calvin Harris, Skrillex and Diplo.

She had all the time needed to be an artist after witnessing what Jimmy Jatt did together with his album, The Definition. She says, “It was thrilling to see a DJ make that transfer. Then, I noticed Xclusive, Spinall and all of them do nice issues. I look as much as them a lot a lot.”

After dropping, ‘I Love My Nation,’ she simply stored going. Her sound additionally switched from Digital to extra Afro-pop. The second she credit as her huge break was, ‘Inexperienced Gentle’ that includes Tekno although. The tune was birthed after she jokingly instructed Tekno, “Ship me a tune like ‘Pana’ now…”

After following Tekno to 4 international locations to soak up his work and construct her confidence within the music, the tune was made.

Africa Now

Earlier within the yr, Cuppy was the one African to host a present on Apple Music. Talks for the gig had been on for about one yr. She did a demo, despatched to Apple and stored ready. When her hope began fading, she acquired a name for the job.

She says, “I’m glad Apple took my concepts. The present has been going effectively and it’s helped me see myself as not simply Nigerian, however African. I be taught on a regular basis to always be in contact. The job is a accountability and I wish to ship on a regular basis. Folks assume issues come straightforward for me, however they’re not fully proper.”

Finish

This interview was executed a number of weeks earlier than Unique Copy dropped. On the time, she felt nervous and excited in regards to the album. Nevertheless, with songs like ‘Litty Lit’ that includes Teni or ‘Really feel Good’ that includes Fireboy or ‘54,’ she should be calmer today. She stated she wasn’t obsessive about numbers on the time, however her numbers have been respectable.

Chill out Cuppy, your album is nice. Overview out on Pulse Nigeria quickly.

Lately, she’s been producing via programming, however her story continues. On the finish of this chat, Cuppy then mentioned some concepts earlier than we abruptly drew to a detailed as a result of Cuppy had one other interview. Shout-out to Elizabeth…

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