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Monday, September 27, 2021

Establishing Mauritius as a global media hub for Africa

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African Enterprise: By the use of an introduction, might you inform us concerning the MediaCity Mauritius challenge?

Najib Gouiaa, CEO, MediaCity Mauritius: We’re growing a world, built-in hub for the media and the artistic industries in Africa. Our purpose is to help the emergence of regional companies in these sectors, by leveraging our location in Mauritius as a gateway to Francophone and Anglophone Africa. We wish to entice main business gamers together with worldwide media firms and artistic entrepreneurs.

What’s the scope of MediaCity Mauritius?

Najib Gouiaa, CEO, MediaCity, Mauritius
Najib Gouiaa, CEO of MediaCity, Mauritius.

Our purpose is to deliver collectively African and worldwide corporations from throughout the sector and to be recognised as a number one world media metropolis serving as a artistic business hub, together with the likes of Dubai, Seoul, and Salford. Our ambitions align with the elevated globalisation of this business, as key gamers continually develop their world footprint to be current in new markets. By becoming a member of the present community of media cities all over the world, Media­Metropolis Mauritius is poised to be the gateway for Africa to understand its hovering and long-awaited artistic and business potential.

Why did you select Mauritius?  

Mauritius is completely positioned to deliver collectively corporations searching for a safe and related atmosphere to determine themselves and prosper in Africa. It distinguishes itself from many African nations by having fostered a conducive atmosphere for creativity and funding. This aggressive benefit stems from its political and institutional stability, a well-developed city infrastructure, well-established enterprise incentives, robust connectivity, a contemporary administration, and a excessive customary of bilingual training.

Importantly, it has an impartial judiciary, in addition to laws tailor-made to fostering the expansion of our goal industries. Above all, it’s extremely multicultural, with African, Asian, and European influences; such world openness is a important issue within the improvement of a data, info, and entertainment-based financial system.   

For all these causes, we consider Mauritius has the potential to turn out to be the epicentre of Africa’s media and artistic industries. 

Are worldwide business gamers current in most media cities all over the world seeking to set up themselves on the continent?

There undoubtedly is a rising curiosity in African markets. In accordance with the African Growth Financial institution, regardless of the troublesome context of a world pandemic and exterior financial shocks, Africa is anticipated to get better from its worst recession in half a century to attain 3.4% development in 2021. 

On the identical time, with the institution of the world’s largest free commerce space (AfCFTA) giving entry to a market of 1.3bn individuals, the continent is creating an entire new improvement path. Due to this fact, now greater than ever, many well-known corporations in Europe and Asia’s media cities wish to develop a presence in Africa to profit from the untapped expertise, untold tales, and artistic potential that the continent has to supply. 

Nevertheless, up to now and regardless of the growing demand, only some African nations present a complete and viable internet hosting platform for the business. Therefore the relevance and timeliness of this challenge: MediaCity Mauritius is designed to be the African vacation spot, with an providing for worldwide corporations seeking to enter the continent’s market that’s as sturdy and complete as that of different world media cities.

How will MediaCity Mauritius place itself in the marketplace and what does it deliver to the worldwide circle of media cities?

We have now established a method that mixes main technological, tutorial and sustainability gamers into our improvement, and can entice the business’s most prestigious anchor shoppers. As an illustration, integrating our challenge throughout the Beau Plan Sensible Metropolis is a fastidiously thought of city planning alternative, to make sure sustainability and effectivity are on the core of our infrastructure, supported by the experience and imaginative and prescient of our companion Nova Terra. 

Our partnership with Broadcasting Heart Europe (BCE) vouches for our capability to supply the identical excessive degree of service and technical infrastructure that world requirements dictate and media professionals count on. 

The institution of a media campus throughout the media metropolis will flip MediaCity Mauritius right into a breeding floor for future expertise from throughout the area, and supply our shoppers with a pool of native expertise to faucet into. Lastly, the help of the Mauritian authorities’s Financial Growth Board, on prime of our respected enterprise companions, facilitates a powerful market entry, offers us credibility, and demonstrates our dedication to creating MediaCity Mauritius a hit.

A simulated view of the African Media Campus.
A simulation of the African Media Campus, the strategic centerpiece of the event plan.

What’s the added worth of growing your challenge inside a Sensible Metropolis?

The flexibility to supply handy entry to a horny and practical city setting is a particular incentive on the subject of attracting world-class professionals to reside and work in a media metropolis. The truth is, good cities, with their built-in improvement plan, show to be the best hosts for media cities as their respective ecosystems complement one another completely. An extra space of convergence is their excessive propensity for innovation in a variety of sectors: the financial system, training and coaching, connectivity, high quality of life, and environmental efficiency and sustainability. 

We selected the Beau Plan Sensible Metropolis as a result of it permits us to implement our sustainability rules into extra than simply an infrastructure with places of work and studios, by providing the Work-Reside-Play-Study-Create atmosphere that Beau Plan brings to life. 

What’s the function of your partnership with Broadcasting Heart Europe?

Our partnership with BCE, a European chief in media providers, speaks volumes concerning the high quality and reliability of our technological provide. MediaCity Mauritius will host a broadcasting centre devoted to Africa and, because of BCE’s experience, will provide its shoppers probably the most up-to-date technological services by way of broadcast tools, {hardware}, and software program. 

The media metropolis’s first part will see the event of three tv studios, post-production rooms, in addition to manufacturing and transmission services with cutting-edge know-how. As well as, with the current set up of the METISS cable connecting Mauritius to South Africa, we are going to provide ultra-fast broadband connectivity enabling the switch of monumental quantities of high-definition materials and on-site storage capability for giant quantities of information that may be accessed remotely worldwide.

Inform us extra concerning the Media Campus that MediaCity Mauritius additionally proposes to host.

The on-site African Media Campus is the strategic centerpiece of our improvement plan, as the provision of native and certified human useful resource will likely be important. As such, the educational provide is inextricably linked to the technological provide in our challenge. It is a key subject for any business, however particularly for the media and artistic industries the place corporations, together with these which will likely be housed in MediaCity Mauritius, count on a excessive degree of sophistication and experience to provide world-class digital content material.

On prime of that, the campus’ mission is to contribute to the development of upper media training within the area. It’s set to turn out to be a nerve centre for the following era of artistic expertise by housing a famend college and coaching faculties for the technical professions overlaying picture, sound and graphic arts, digital business, in addition to quite a few manufacturing and administration professions.   

Why did you select the ‘African’ label on your media campus?

With MediaCity Mauritius poised to be Africa’s absolutely built-in hub for the business, we’ve got naturally devoted this campus to the continent within the hope that it’ll function a breeding floor for its rising expertise. By way of media research, Africa continues to be lagging behind the remainder of the world, and we consider that by bringing collectively business and training professionals, we will help bridge this ability hole. 

Mauritius is already a well-liked alternative for African college students, however the Mauritian authorities’s technique is to extend the nation’s capability to host worldwide college students. Our campus will present African college students with the chance to affix this tutorial hub to accumulate the talents, expertise, and {qualifications} required to entry profession alternatives not solely within the media, however in all artistic and digital sectors.

How do you see this media business increasing in Africa over the following few years?

In the present day, Africa is on the centre of important, wide-ranging processes facilitating media globalisation. Africa’s digital content material market has expanded dramatically over the previous couple of years, with the variety of individuals subscribing to video on demand providers anticipated to extend to 12.96m by 2025.

There’s additionally renewed curiosity within the continent from main worldwide know-how corporations. Twitter, for instance, lately established its African headquarters in Ghana, whereas Fb has opened a brand new workplace in Nigeria as a part of its ongoing funding within the continent.

Such market improvement could possibly be important to the post-pandemic financial restoration. Nevertheless, for Africa to totally profit from this upswing, it should generate its personal digital content material and transfer away from relying solely on imports. MediaCity Mauritius will likely be an incentive on this respect, offering the gateway for the continent to generate its personal content material and inform its personal tales.

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