Manufacturers, publishers and advertisers will acquire buyer perception and enhance viewers focusing on
London, UK, 25 March 2021: Main knowledge and perception firm REaD Group and InfoSum, the world’s main decentralised advertising and marketing infrastructure, have at the moment introduced a partnership that may make REaD’s UK-wide complete and permissioned database of on-line and offline client knowledge out there for manufacturers, publishers and extra to find new insights and enhance viewers focusing on.
REaD Group brand
InfoSum empowers corporations to unlock the total potential of their knowledge by enabling collaboration between data-rich corporations. Via a decentralised infrastructure, manufacturers, media homeowners, knowledge homeowners and different enterprise corporations can join knowledge with out ever sharing it. InfoSum’s identification infrastructure permits REaD to make its correct, accountable and numerous third-party knowledge out there for corporations to match first-party buyer knowledge to extremely helpful curiosity and behavioural knowledge to complement their buyer understanding. By eradicating the necessity to share or commingle any knowledge, the privateness of the top client is protected, as is the safety of every knowledge set.
REaD’s advertising and marketing database is essentially the most complete and trusted supply of promoting knowledge within the UK, with tons of of selectable variables that can be utilized to create extremely focused and well timed campaigns. The database is multi-contributor and permissioned particularly for advertising and marketing. It combines tons of of way of life variables masking demographics, pursuits, hobbies, behavioural and attitudinal insights, channel preferences and geo-demographics to assist goal campaigns at each degree.
As well as, social media and open supply knowledge is added to create genuinely distinctive variables that may be appended at totally different geographic ranges. This perception gives advertisers with the power to grasp what number of of their key segments can be found to match towards media proprietor first-party knowledge, enabling correct media planning, with out the necessity to change any knowledge.
For the primary month after launch, entry to REaD Group’s knowledge variables will probably be supplied freed from cost by InfoSum for manufacturers and media homeowners to generate viewers insights, offering them with a uncommon alternative to see the worth of the information set earlier than making a dedication to companion.
Jon Cano Lopez, CEO of REaD Group, commented, “We’re excited to companion with InfoSum and supply advertisers with a privacy-first strategy to higher goal their campaigns utilizing a one-to-one match towards our complete database. It additionally ensures publishers can maximise the worth of their engaged audiences. We look ahead to shut collaboration over the approaching months as we work with mutual advertisers and publishers on their many use circumstances.”
Stuart Colman, VP Gross sales at InfoSum, added: “We’re delighted to have REaD Group make their knowledge out there to manufacturers and media homeowners in a privacy-safe manner by InfoSum’s knowledge collaboration platform. REaD Group’s intensive viewers insights will allow corporations to complement their first-party knowledge and proceed to ship related promoting experiences within the cookieless world, whereas respecting the belief and privateness of customers.”
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For an interview with REaD Group, please contact:
Shiny Spark PR for REaD Group
T 07980 921961
About REaD Group
REaD Group is a advertising and marketing knowledge and perception firm that provides manufacturers the suitable to be private. Knowledge – significantly high quality knowledge and knowledge high quality – is on the coronary heart of every little thing it does: REaD believes that there isn’t a advertising and marketing problem that knowledge can’t clear up.
To genuinely have interaction prospects, manufacturers should create communications which are well timed, related and permissioned. REaD makes use of its unrivalled knowledge merchandise, perception and experience to helps its shoppers get nearer to their prospects, providing market-leading knowledge high quality and cleansing options and trusted advertising and marketing knowledge.
For extra info go to readgroup.co.uk.
InfoSum is the identification infrastructure powering decentralised knowledge ecosystems, delivering the quickest, most privacy-safe strategy to analyse, section and activate knowledge throughout the promoting ecosystem.
InfoSum’s identification infrastructure gives a safe and privacy-safe strategy to join first and second-party knowledge sources, with out transferring knowledge. Its major power is in its means to offer overlaps between two separate knowledge units with out the necessity to bodily share knowledge, thereby enabling seamless and fast knowledge enrichment and viewers segmentation use circumstances.
For extra info go to infosum.com.