The federal government and personal sector gamers have been suggested to fund and help the skit economic system in view of its potential for financial diversification and poverty alleviation.
In response to a brand new research by Abuja-based opinion analysis think-tank, Africa Polling Institute (API), lending help to skit comedians will additional showcase the nation’s large skills and improve digital content material inventive within the total curiosity of the economic system.
The report titled: “Skit Economic system: An Evaluation of Digital Content material Creators in Nigeria”, nonetheless, lamented extreme taxes on social media platforms and decried the proposed regulation of the social media.
It additional recognized poor funding and lack of finance, excessive value of manufacturing, lack of fundamental tools, poor electrical energy provide as key considerations and bottlenecks hindering the expansion and growth of the comedy skit sector within the nation.
Talking on the launch of the report in Abuja, Govt Director Africa Polling Institute (API), Prof. Bell Ihua, described the research as extraordinarily necessary given its tutorial relevance as there isn’t a single scholarly literature on the topic within the nation.
H stated: “The research subsequently, represents a novel try by the institute to know a seemingly under-researched house, which is contributing considerably to the financial development of the nation and psychological wellbeing of residents.”
Nonetheless, operators within the lamented the shortage of economic help from the federal government, excessive value of manufacturing, poor electrical energy, and extreme taxes on social media platforms main points stifling the expansion of the comedy skit sector.
The research additional recognized the likes of Broda Shaggi, Mark Angel Comedy, Mr. Marcaroni, Taaooma, Lasisi Elenu, MC On line casino, Nedu Mallam Musa, Woli Agba, Omo Ibadan, and Bosho as the highest 10 skit comedians and digital content material creators within the nation.
Ihua stated: “It’s attention-grabbing to notice that cumulatively these high 5 skit comedians have a fan base of over 53 million followers on varied social media platforms.
“In the identical vein, this discovering validates the platforms by way of which 67 per cent of Nigerians principally watch comedy skits: fb (50 per cent), instagram (34 per cent), youtube (18 let cent), whatsapp (15 per cent) and twitter (10 per cent) amongst others.”
In response to him, the research discovered that 65 per cent of Nigerians take into account comedy skits humorous and entertaining, 20 per cent discover them fairly informative and 14 per cent use skits as an elixir to relaxation and chill out.
The research additionally discovered that 91 per cent of respondents have been of the opinion that comedy skits are helpful in creating consciousness about social developments; 83 per cent recognized the function of comedy skits in correcting societal ills; whereas 90 per cent acknowledge its potentials for employment era within the nation.
Ihua added: “Nigerians additionally lent their voice as to why comedy skits have grow to be an ubiquitous phenomenon within the society in the present day; figuring out purpose such because the rise in youth unemployment (37 let cent), the ever-present want for leisure and leisure (22 per cent), the innate skills and creativity of Nigerian youths (18 per cent), the spate of melancholy and psychological well being (10 per cent), the necessity for inventive training of the citizenry (5 per cent), the seemingly profitable nature of Skit Comedy (four per cent) and the existence of social media (four per cent).
“The views of Nigerians have been sought concerning the rise for comedy skits, their viewership and who they thought-about the highest skit comedians within the nation.”